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Another issue I knew, merchandizing resources and the Star Wars emblem was being utilized from newspaper advertisements to some of the promotion. That I Marvelized it, let's set it that way, but it was basically their layout although I made afew important alterations. Novak said.I built a couple of major alterations, but it was ostensibly their design and I Marvelized it, let's set it that way.” On deeper evaluation, I compared his logo towards the logos around the Ballantine Books massmarket book and also the mylar poster (all below).